FTC Endorsement Guides Director/Senior Management Update

$25.00

Examiners frequently criticize financial institutions for failure to provide adequate training for the board of directors and senior management. Experience shows this audience is not likely to sit through an extended training session on compliance-related matters, but training in small doses works well. Director/Senior Management Updates (DSMU) can be delivered to directors and senior managers for individual review or can serve as the basis for a brief training session.

The FTC Endorsement Guides Director/Senior Management Update (DSMU) will inform your board and senior management of the general information they need to know about The Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides) issued by the Federal Trade Commission (FTC). These guides address the application of Section 5 of the FTC Act (Unfair and Deceptive Acts or Practices) to the use of endorsements and testimonials in advertising.

Description

Examiners frequently criticize financial institutions for failure to provide adequate training for the board of directors and senior management. Experience shows this audience is not likely to sit through an extended training session on compliance-related matters, but training in small doses works well. Director/Senior Management Updates (DSMU) can be delivered to directors and senior managers for individual review or can serve as the basis for a brief training session.

The FTC Endorsement Guides Director/Senior Management Update (DSMU) will inform your board and senior management of the general information they need to know about The Guides Concerning the Use of Endorsements and Testimonials in Advertising (Guides) issued by the Federal Trade Commission (FTC). These guides address the application of Section 5 of the FTC Act (Unfair and Deceptive Acts or Practices) to the use of endorsements and testimonials in advertising.

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