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Product Bundle – Unfair?

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This topic contains 1 reply, has 2 voices, and was last updated by  rcooper 6 months, 1 week ago.

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  • #14539

    j.arnold
    Participant

    We are brainstorming the idea of a HELOC campaign that will bundle a 6-month, 0% introductory rate HELOC with a checking account. In order for the customer to obtain the 6-month introductory rate of 0% they would have to also open a checking account. Do you think it is ok for us to condition the availability of the 0% rate in this manner?

    #14552

    rcooper
    Keymaster

    This would not seem to violate the federal anti-tying provision of Regulation Y (https://www.newyorkfed.org/banking/circulars/11230.html) as it would meet the “traditional bank product” exception. As to whether it would be a considered unfair under UDAP/UDAAP you would have to look at the definition/criteria of “unfair” – and I would suggest to also evaluate the product for “abusive” or “deceptive” triggers as well – and compare it to your product (along with associated processes, disclosures, verbal communication, advertisements, etc.) to avoid potential issues. Another potential issue you should consider is fair lending – could this policy have a disparate impact on certain protected groups (i.e. are minority groups less likely to have a checking account and therefore less likely to qualify for the product/favorable pricing because of this policy)?

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