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Debit Card Contest

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  • #2656
    cmitchell
    Member

    I have been asked by our bank operations group if we can have a contest with prizes to increase the debit card usage for accounts that have a card but with little usage. They are wanting to offer the contest to a group of accounts rather than all deposit accout holders. Can we as a bank limit who can enter a contest?

    #3165
    jholzknecht
    Keymaster

    Great question.

    There is a rule that prohibits a bank from participating in a lottery. This does not appear to be a lottery. The consumer apparently does not have to pay a fee to participate. I am not aware of any specific prohibition on debit cards.

    Does anyone have any experience with this issue?

    #6711
    aschliebe
    Participant

    I was just going to post a similar question, I believe the campaign is compliant but am now concerned we may be triggering a bonus.
    Here are the details of the campaign:
    In order to encourage customers to use their check card more they will deposit $10 into their account at the end of the quarter if they meet the advertised amount of transactions. They plan on doing this a few times through out the year.
    In Reg DD it states if a bank give a consumer two or more promotional items that are worth more than $10 combined the promotional items constitute a bonus if given during the same calendar year. Our advertising rep doesn’t feel this falls under the definition of a “bonus” but wanted to get a second opinion, I was wondering if it would fall under “maintaining an account”. Your interpretations are greatly appreciated.

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